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Kotter's 8-Step Change Model

Kotter's 8-Step Change Model is a popular framework for managing organizational change.

Create Urgency

Create a sense of urgency around the need for change.

Form a Powerful Coalition

Convince people that change is necessary. This often demands strong leadership and visible support from key people within your organization.

Create a Vision for Change

Link these concepts to an overall vision that people can grasp easily and remember.

Communicate the Vision

What you do with your vision after you create it will determine your success.

Remove Obstacles

Remove obstacles to ensure that those who want to make the vision a reality are able to do so.

Create Short-Term Wins

Create short-term targets – not just one long-term goal. You want each smaller target to be achievable, with little room for failure.

Build on the Change

Kotter argues that many change projects fail because victory is declared too early. Real change runs deep.

Anchor the Changes in Corporate Culture

To make any change stick, it should become part of the core of your organization.